One resource that I point clergy and lay leaders to all the time is a great blog with an unfortunate name. Church Marketing Sucks is a treasure trove of valuable communications advice and guidance from a church perspective. So you’ll find information on smart ways to approach social media, how to start – and improve – your website, and how to reach your target audiences.
Two recent articles in particular I found to be uber-helpful.
- Church Advertising Observations Part 1: Why It Doesn’t Work
- Church Advertising Observations Part 2: 8 Tips
In these articles, author Jeremy Harrison gives an honest evaluation of some church marketing pitfalls – and then offers practical advice.
Check out ChurchMarketingSucks.com and let us know what you think! Any favorite articles?