We have recently updated and revised our communications resources sheets available on the Diocese website, http://www.thediocese.net/Resources/Communications/.
Here’s a preview of some of the tips and tricks we offer:
- Use photos wisely.
- Do include bright, clear, action‐focused pictures on your site.
- Don’t use too many photos or use too large photos. Consider dedicating a page to a photo gallery, using embeddable slideshow options from Picasa or similar free utilities.
- Find a healthy balance for frequency of communication: People might be interested to read a couple tweets each day, a few Facebook posts each week or two blog posts each week. You need to find that middle ground of frequency that works for your readers. If you don’t communicate frequently enough, your visibility drops and people’s interest level in you might drop. If you communicate too frequently, you can have the same effect.
- Publish content that is exclusive and overlapping: It’s nice to draw‐in users to your social networking by providing content that is exclusive to that media – a photo album on Facebook, for example, or a special announcement on Twitter. Just make sure that your regular announcements, updates and newsletters also get their fair share of social media coverage.
- Get your name out there: Interact with other churches and dioceses social media profiles to increase your visibility.
Media Relations/Press Releases:
- Build a Relationship: Ask for a short meeting or phone call with a local religion or community writer/reporter. Keep it short: introduce yourself, pitch a few timely story ideas and leave them with a press kit. Don’t forget to include television and radio reporters in your communications. Ask them what you can do to make their jobs easier when submitting press releases: inquire about their deadlines and preferred formats of submission.
Please let us know if there are additional resources you are looking for!