I’m just back from the Episcopal Communicators’ Annual Conference in Chicago. It was a jam-packed time of workshops, keynotes, fellowship and networking, and I wanted to share some tips and take-aways that might be helpful at the parish level.

communicators

From Catherine Kohn’s “Writing for the Internet”

  • When writing for the Web, you need to get to the point – and fast. Use chunks of text, infographics and sidebars to get your readers more engaged.
  • Integrate “Share” buttons in your online content to make it easy for folks to help you spread the word about your stories via social media.
  • Promote interactivity through surveys, quizzes or polls.

From Patti Wolter’s “Thriving in Today’s Brand New Magazine World”

  • Check out The New York Times’ 2012 “Snow Fall” article for an example of a modern, integrated digital magazine experience.
  • Think of your story as an experience, and strategize accordingly.  Think about the ambiance you want to convey through photos, audio, video and layout.
  • Trust your audience to find your story – but allow for multiple points of entry (through websites, social media, etc.).

From Meredith Gould’s “Digital Ministry: Starting with and Sticking to Strategy”

  • Your social media strategy should consider audience, goals and message.
  • Your primary audience is typically your current members and frequent visitors. Your secondary audience is those who are curious about your congregation, or who are seeking a church. Keep the primary audience in mind.
  • Goals need to be anchored in reality and have a reasonable likelihood of being achieved.
  • Messages should be clear, jargon-free and actionable.
  • Consider enlisting some social media brand ambassadors in your congregation to help you spread the word.

–Emily Cherry, Communications Director

Learn more about the Episcopal Communicators organization.

Posted by The Diocese

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